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Nicholas Negroponte and Cisco Invest in RFID Firm - To The Tune of $21 Million

RFID has been a hot topic today, eh? This is a precursor to things-to-come in 2006 from all accounts. When an internet-largesse like Cisco Systems starts investing, we know RFID is making its headway into the mainstream of several industries. Although, the mention of "RFID by nature being non-disruptive" from the linked story is quite short-sighted, I believe. Yes, from a tech standpoint this may be partially true. From a sociological standpoint -- when human tracking enters the realm -- RFID could be particularly troublesome, if not incredibly troublesome. Should it be? Yes.

The efficient-as-I'll-get-out proponents of RFID have a great argument, and in retail especially, RFID continues to hold tremendous efficiency challenges in inventory tracking, replenishment, shrinkage reduction, self-checkout, etc. The bottom lines of those who fully implement RFID into their corporate customer-facing structures -- and internally as well -- should have a large bump to those companies (and their shareholders). As we move away from this area of interest though, the use and pervasiveness of RFID starts to grate on many a mind. How about yours?

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